Chimphona cha ku Spain cha mafashoni Zara akukumana ndi vuto lalikulu pa kampeni yatsopano yotsatsira. Pali mkwiyo wambiri pagulu pomwe anthu akunena kuti umalimbikitsa chiwonongeko ku Gaza. Apa mupeza mayankho onse a chifukwa chake Boycott Zara akuyenda pazama TV ndikuphunzira malingaliro a anthu.
Kampeni yotsutsana ya Zara idakwiyitsa kwambiri pazama TV pomwe #boycottzara ndiye omwe adadziwika kwambiri pa X omwe kale ankadziwika kuti Twitter. Kampeni yotchedwa Jacket yadzudzulidwa chifukwa chogwiritsa ntchito ziboliboli zokhala ndi ana ankhosa omwe asowa omwe amatchedwa kupha anthu ku Gaza.
Anthu pa intaneti akulimbikitsa ena kuti anyalanyaze Zara chifukwa chodzudzula kampeni yaposachedwa ya mtunduwo ponena kuti ilibe chidwi ndi omwe akukhudzidwa ndi nkhondo ya Gaza-Hamas. Anthu aku Palestine akhumudwa powonera kampeni yotsatsa ndipo akufuna kunyalanyazidwa ndi zinthu za Zara.
M'ndandanda wazopezekamo
Chifukwa chiyani Boycott Zara Akuyenda pa Social Media
Zovala zamitundu yambiri zaku Spain Zara zikudana ndi kampeni yaposachedwa yotsatsa 'Jacket'. Chifukwa chachikulu chomwe chimayambitsa mkwiyo ndi kugwiritsa ntchito mannequins omwe amawoneka kuti akusowa miyendo ndi matupi awo atakulungidwa m'matumba oyera. Ogwiritsa ntchito malo ochezera a pa Intaneti akuti zinthuzi zikuyimira zakufa pankhondo yomwe ikupitilira Israel-Hamas ku Gaza.
Kampeniyi ilinso ndi zinthu monga miyala, zinyalala, ndi kudula makatoni komwe kumawoneka ngati mapu aku Palestine. Mawu ovomerezeka a Zara okhudza kampeniyi akufotokoza kuti ndi "zongopeka zochepa zochokera mnyumbamo zokondwerera kudzipereka kwathu pazamisiri ndi chidwi chowonetsa mwaluso".
Pali chithunzi chomwe chikuwoneka kuti chikuchotsedwa patsamba la Zara komanso malo ochezera a pa Intaneti pamsonkhanowu pambuyo potsutsidwa. Pachithunzichi, McMenamy wavala jekete lachikopa la spiky ndipo pali mannequin atakutidwa ndi pulasitiki kumbuyo kwake.
Anthu pa intaneti adadzudzula mtundu wa mafashoni chifukwa chojambula mopanda nzeru panthawi yamavuto omwe akupitilira ku Gaza. Tsoka la ku Gaza lakhudza anthu opitilira 17,000 aku Palestine kuphatikiza ana opitilira 7,000.
A Nietizens Anamenya Jacket ya Zara Campaign
Mkangano waposachedwa wa Zara wapangitsa anthu ambiri otchuka kulimbikitsa kunyalanyazidwa kwa Zara. #boycottzare ndi imodzi mwazinthu zapamwamba padziko lonse lapansi pa X. Wojambula waku Palestine Hazem Harb adagawana nkhani pa Instagram kuti "Kugwiritsa ntchito imfa ndi chiwonongeko monga maziko a mafashoni ndizovuta kwambiri, kugwirizanitsa kwake kuyenera kutikwiyitsa ife monga ogula. Kunyanyala Zara. "
Wogwiritsa ntchito dzina lake Alexander Thian adalemba pa Twitter: "Ndanyansidwa kwambiri. Mukugwiritsa ntchito kupha anthu ku Palestine pa kampeni yanu? Sindidzagulanso chilichonse kuchokera ku Zara. Izi ndi zankhanza, zopanda mtima komanso zoyipa. Kunyoza anthu opitilira 20 zikwi za anthu aku Palestine chifukwa cha kampeni yodabwitsa? Ndikawona izi, ndapenga kale komanso ndakwiya.
Melanie Elturk, yemwe ndi CEO wa mtundu wa mafashoni a Haute Hijab, adagawana malingaliro ake pazantchitoyi, nati "Akudwala. Ndi zithunzi zotani zodwala, zopotoka, ndi zachisoni zomwe ndimayang’ana?” Ena ambiri adapitanso ku X kuti afotokoze malingaliro awo pa kampeni ya Zara Controversial.
Munthu winanso wodziwika bwino pazafashoni Samira Atash yemwe ndi wabizinesi komanso okonza zinthu za fashoni wapempha anthu kuti asiye kuthandizira Zara powanyanyala chifukwa cha kampeni. Akunena kuti "Kampeni yonyansa yolemba ndi Zara idayikidwa lero yokhala ndi matupi oyera ophimbidwa, mannequins opanda miyendo, konkriti wosweka, bokosi la paini lofanana ndi mabokosi amaliro achisilamu, zinthu zaufa zomwe ena amati zili ngati phosphorous yoyera + zowuma zosweka zowoneka ngati mapu a Palestine mozondoka! ”.
Mwinanso mungafune kudziwa Tomas Roncero ndi ndani
Mawu Final
Chifukwa chiyani Boycott Zara akuyenda pazama TV sikuyenera kukhala chinthu chosadziwika tsopano chifukwa tapereka tsatanetsatane wa kampeni yaposachedwa yamafashoni. Photoshop ya Zara imaphatikizapo ziwerengero zazing'ono zophimbidwa ndi nsalu zoyera ngati manda achisilamu, chodula makatoni chomwe chimawoneka ngati mapu aku Palestine, ziboliboli zopanda miyendo ndi zina zambiri.