Maybelline’s new product promoter Ryan Vita is a social media influencer with a decent following. But the company Maybelline has come under a lot of criticism after promoting their lipstick product with Ryan Vita a man with a beard. Learn who is Ryan Vita in detail and the full story behind the controversy.
Maybelline joined forces with self-proclaimed makeup expert and influencer Ryan Vita for Amazon Prime Day. Ryan Vita, who creates makeup-related content and uses various pronouns like she, he, or they, partnered with Maybelline to promote their liquid lipstick collection in a direct and simple way.
The video of him advertising the product has gone viral on social media as people are not happy with Maybelline’s decision of advertising a lipstick product with a bearded transgender. Some users are also calling for boycotting the Maybelline products after this collaboration.
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Who is Ryan Vita The Maybelline Lipstick Promoter
Ryan is a digital creator known for his makeup tutorials and trends-related content on various social platforms. On TikTok, they have over 1.2 million followers and the account are named ryanvita. Ryan Vita’s Instagram @ryanvitabeauty following is 49k. Ryan hails from the United States and was born on September 7, 1990.
Recently, Ryan was hired by Maybelline to create promotional content advertising the new lipstick. Vita posted two videos on their Instagram page post with lipstick which are also shared by the brand Maybelline on their page tagging Ryan Vita in the post.
However, both Maybelline and Vita have faced criticism from social media users for including someone who was assigned male at birth in the makeup campaign. The decision quickly led to a lot of negative comments from people on social media who criticized the brand for including men in their campaign.
Maybelline is Facing Boycott Threats
Maybelline is now facing the possibility of a boycott as Bud Light did before because they teamed up with transgender influencer Ryan Vita. Apart from the concern with Ryan Vita, Maybelline is also facing criticism and the threat of a public boycott for featuring and supporting transgender influencer Dylan Mulvaney.
Mulvaney was featured in a video that Maybelline shared on their TikTok page in April. The video starts with Mulvaney without any makeup and then shows her getting a glamorous makeover using Maybelline eyeshadow, lipstick, and other products.
Now the Ryan Vita Maybelline collaboration has made things even worse. People like Diamond & Silk, who are popular social personalities and claim to be the biggest supporters of former President Donald Trump with over two million followers, have posted the advertisement on Twitter using the hashtag ‘#GoWokeGoBroke’.
Paul Golding, the leader of a far-right political group called Britain First, shared the video. He criticized Maybelline, saying they didn’t learn from the negative experiences of Bud Light and Target. Many more well-known figures have also shown concerns over the promotional video.
Twitter User’s Reaction to Ryan Vita’s Maybelline Lipstick Videos
Many users took to Twitter to express their anger against the promotional videos. It has generated an online debate among users with some users adding the LGBTQ+ community conversation into the mix. One user tweeted, “Another day, another disturbing make-up ad. This time from Maybelline”.
Another user wrote, “Ah, yes. Nothing inspires me to buy makeup more than seeing it smudged on the face of a bearded man”. “I don’t wear makeup because I’m a man, but if I was a woman, I would never again buy Maybelline’s products,” another Twitter user twitted.
While there is a lot of anger and boycott talk online, it seems that both Maybelline and Vita have not made any plans to address the situation. As of right now, Ryan and Maybelline are silent about the outrage.
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Conclusion
Who is Ryan Vita the American influencer who appeared in Maybelline lipstick promotional videos should not be a mystery anymore because we provided all the details about the influencer and explained the whole controversy. That’s all we have for this one as for now we sign off.